ContextThe main revenue funnel had checkout friction, inconsistent invoicing, and fragmented automations across tools.
RoleLead for marketing and finance automation, owning architecture and implementation.
StackWooCommerce, WordPress, ClickFunnels, HubSpot, ActiveCampaign, Instantly.ai, Zapier, Google Sheets, Google and Meta Ads.
BuildRebuilt the funnel to match real buying behavior, consolidated automations, created revenue-tied campaign reporting, and improved invoice flows end to end.
Impact$51,568 in a single day, 30% operational cost reduction, multiple $7,500+ high-ticket deals closed.