
WooCommerce revenue funnel overhaul
Rebuilt the GTM automation stack, generating $51k in a single day and cutting operational costs by 30%.
Context. The main revenue funnel had checkout friction, inconsistent invoicing, and fragmented automations across tools.
Role. Lead for marketing and finance automation, owning architecture and implementation.
Stack. WooCommerce, WordPress, ClickFunnels, HubSpot, ActiveCampaign, Instantly.ai, Zapier, Google Sheets, Google and Meta Ads.
What I did. Rebuilt the funnel to match real buying behavior, consolidated automations, created revenue-tied campaign reporting, and improved invoice flows end to end.
Impact. $51,568 in a single day, 30% operational cost reduction, multiple $7,500+ high-ticket deals closed.


