
WooCommerce Revenue Funnel & Automation Overhaul
Rebuilt the GTM automation stack, generating $51k in a single day and cutting operational costs by 30%.
Context: The main revenue funnel had checkout friction, inconsistent invoicing, and fragmented automations across tools.
Role: Lead for marketing and finance automation, owning architecture and implementation.
Stack: WooCommerce, WordPress, ClickFunnels, HubSpot, ActiveCampaign, Instantly.ai, Zapier, Google Sheets, Google and Meta Ads.
What I did: Rebuilt the funnel to match real buying behavior, consolidated automations, created revenue-tied campaign reporting, and improved invoice flows end-to-end.
Impact: $51,568 in a single day, 30% operational cost reduction, multiple $7,500+ high-ticket deals closed.


